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EVERYDAY IS FUN DAY
CONCEPT
Bubble tea packaging design and branding for Nichi brand. The word which means “day” in Japanese, conveys the delightful vibe of everyday when you grab Nichi from the convenience store shelf.
The first design goal is to be accessible and easily understood, therefore, the brand mascots are created as a big part of the brand identity.
We create the story of the bubble brothers that travel around the world in search of the best tea leaves and put the story on the bottle.
The result? Fun and sweet.
SERVICES
Brand Direction and Concept
Brand Identity
Logo Design
Packaging Design
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